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The G-Shock is a line of watches manufactured by the Japanese electronics company Casio, designed to resist mechanical stress, shock and vibration. G-Shock is an abbreviation for Gravitational Shock. G-Shock brought the concept of toughness to the timepiece by innovating and creating a technology which is tough to its core. It has pursued its unceasing evolution through structure, material , functions to create one of the most iconic brands in the world since 1983. The core inspiration behind G-Shock watches has remained constant over the years to be an epitome of robustness, innovation and multifunctionality. Enthusiasts have been wearing the watches through hard knocks and falls during everyday use, playing sports or extreme outdoor conditions for 38 years now. G-Shock has a passionate following amongst the youth across the world and is perhaps one of the most iconic watch brands globally. This has been achieved through a mix of cutting-edge design, innovative materials being used and unique features which define the usage of the watch. G-Shocks evolved from all digital watches to hybrids and pure analogue models incorporating them with the same legendary toughness. Over the years G-Shocks have also innovated in the use of materials such as stainless steel and carbon fibre to deliver even higher standards of toughness across its watches.