The Lacoste brand was founded in 1933 by tennis champion Rene Lacoste whose nickname on court was The Crocodile. The Lacoste lifestyle brand began by selling the perfect polo shirt with the iconic crocodile logo on the left chest. Today, Lacoste is a lifestyle brand renowned for quality, comfort and timeless elegance. In 2006 Lacoste entered into a licensing partnership with the Movado Group to manufacture and distribute watches that reflect the brand's sport-inspired elegance. Lacoste products and its employees create a unique customer experience regardless of the physical or digital distribution network everywhere in the world. We make the Rene Lacoste Sport logo a code of conduct for our actions and behaviour. At Lacoste we are deeply attached to our ethics and values. Lacoste is rich in the diversity of its employees (more than 40 nationalities). We are made up of 10,000 distributors worldwide and in France and we create, manufacture and sell elegance with a guarantee of freedom of movement. Spray perfume directly on the neck and wrists.