The Lacoste brand was founded in 1933 by tennis champion Rene Lacoste whose court nickname was Crocodile as the Lacoste Lifestyle brand began selling the perfect polo shirt with the iconic crocodile logo on the left chest. Today, Lacoste is a lifestyle brand known for quality, comfort and enduring style. In 2006, Lacoste entered into a licensing partnership with the Movado Group to manufacture and distribute watches that reflect the brand's sport-inspired elegance. Lacoste products and its employees make customers live a unique experience regardless of the physical or digital distribution network everywhere in the world. We make the René Lacoste sports logo a rule of thumb for our actions and behaviour. At Lacoste we are deeply attached to our ethics and values. Lacoste is rich in the diversity of its employees (more than 40 nationalities). Made up of 10,000 distributors worldwide and in France, we create, manufacture and sell elegance while ensuring freedom of movement. Spray the perfume directly on the neck and wrists.