What I do is live the best life possible and enjoy the full life around you. From what you wear to how you live the way you love. We are a global leader in the design, marketing and distribution of luxury lifestyle products. For more than 50 years our reputation and image have continually evolved thanks to our growing products, brands and markets all over the world. Our enduring goal that guides everything we do is to realize the dream of a better life through authenticity and timeless elegance. We believe that achieving the next 50 years for Ralph Lauren means rethinking our impact on the environment and society, using creativity, the power of design and innovative technologies to drive change. We call our plan "Design for Change" and it has three pillars: Innovate. Ahem. win. The method of use refers to spraying it on the pulse points.