Founded in 1933 by tennis champion Rene Lacoste, whose on-court nickname was the crocodile, the Lacoste lifestyle brand got its start selling one perfect polo shirt with a signature crocodile emblem on the left breast. Today, Lacoste is a lifestyle brand renowned for quality, comfort and timeless elegance. In 2006, Lacoste entered into a licensing partnership with Movado Group to manufacture and distribute watches that reflect the brand's designed elegance inspired by sport. Lacoste products and employees make clients live a unique experience regardless of the distribution network, physical or digital, everywhere in the world. We are making Rene Lacoste’s sports slogan into a rule of conduct for our business and behavior. At Lacoste, we are very attached to the ethic and to our values. Lacoste is rich in the diversity of its employees (more than 40 nationalities). We are 10,000 in the world create, manufacture and sell elegance to freedom of movement and the French.